You Are Successful
Because You Are
On Code

The reptilian is what you should
appeal to if you want to sell successfully.

Discover it
R

Dr. Clotaire Rapaille

Founder of Archetype Discoveries Worldwide

Dr. G. Clotaire Rapaille is an internationally known expert in Marketing, Cultural Archetype Discoveries, Creativity and Innovation.

His unique approach to marketing combines a psychoanalyst’s depth of analysis with a businessman’s attention to practical concerns.

Dr. Rapaille has written more than 17 books.

Meet Dr. R.
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On code

Culture Codes

I discover culture codes

Dr. Rapaille’s work for the past 30 years led him to develop a new process for understanding how we are imprinted for the first time. Our unique methodology allows us to Discover the Unconscious Code or Cultural Archetype for a given product, service or concept. This research gives us deep insight into consumer behavior, and ultimately, it gives us the ability to influence buyer decisions. Our methodology has been used by 50 of the world’s Fortune 100 companies, many of which are recurring clients.

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Career

Université Paris-Sorbonne
Doctorat, Psychologie Sociale

Diplôme de Sciences Politiques
et Sociales

Université de Paris – Sorbonne
Licencié Es Lettres

Thésis : “Analyse des pratiques médicales et des croyances relatives à la maladie et aux soins dans quinze communautés nicaraguayennes”

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DR. R.

Speaking Engagement

Interested in having Dr. Rapaille speak at your event?

Dr. Rapaille’s world travels, a term in the diplomatic corps, and extensive marketing research on product and brand archetypes for international corporations, have given him a fresh perspective on American and global business and the interactions among the Americas, Europe, the Middle East and Asia.

Dr. Rapaille is a sought after lecturer on creativity, communication, cultural literacy, globalization and the reptilian brain. He has also lectured on culture codes such as China, India, Brazil and Russian.

Booking

Endorsement

What our clients say

Having written more than seventeen books, taught at several universities and discovered codes for over half of the world’s Fortune 100 companies, he is a sought after lecturer on creativity, communication, cultural literacy, globalization and the reptilian mind.
He has also lectured on culture codes such as China, India, Brazil and Russian.

More
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Many thanks for the
“Best of the best”
presentations.

Kelly Brown
Marketing Director
Procter&Gamble

What Our Clients Say

On target 100%. Even after a few years of having worked with Dr. Rapaille, I am finding most, if not all, of what he taught us and uncovered through his research to be absolutely on point and true. I have used insights uncovered through his process for many years with super ROI.

Francesco Ventisette
Sr. Director, Global Insights and Innovation
Pfizer Consumer Healthcare

I have had the distinct pleasure of working with Dr. Rapaille on several projects including healthcare consumer behaviors on the internet. Marketing moguls talk about "thinking outside the box" but Dr. Rapaille and his team provide a unique perspective of thinking that removes the "box" entirely.

Janet Johnson Smith
Founder, Director
O2Good

More testimonials

Books

A selection of Dr. Rapaille´s books

Global Code

Macmillan USA
2015

Amazon
Culture Code

Broadway Books
2006

Amazon
Move up

Taurus
2014

Amazon
El Verbo

Taurus
2015

Amazon
Social Cancer

Tuxedo Prod.
2003

Amazon
7 Secrets of Marketing

Tuxedo Prod.
2004

Amazon