Founder of Archetype Discoveries Worldwide
Dr. G. Clotaire Rapaille is an internationally known expert in Marketing, Cultural Archetype Discoveries, Creativity and Innovation.
His unique approach to marketing combines a psychoanalyst’s depth of analysis with a businessman’s attention to practical concerns.
Dr. Rapaille has written more than 17 books.
Meet Dr. R.
I discover culture codes
Dr. Rapaille’s work for the past 30 years led him to develop a new process for understanding how we are imprinted for the first time. Our unique methodology allows us to Discover the Unconscious Code or Cultural Archetype for a given product, service or concept. This research gives us deep insight into consumer behavior, and ultimately, it gives us the ability to influence buyer decisions. Our methodology has been used by 50 of the world’s Fortune 100 companies, many of which are recurring clients.
MoreUniversité Paris-Sorbonne
Doctorat, Psychologie Sociale
Diplôme de Sciences Politiques
et Sociales
Université de Paris – Sorbonne
Licencié Es Lettres
Thésis : “Analyse des pratiques médicales et des croyances relatives à la maladie et aux soins dans quinze communautés nicaraguayennes”
Interested in having Dr. Rapaille speak at your event?
Dr. Rapaille’s world travels, a term in the diplomatic corps, and extensive marketing research on product and brand archetypes for international corporations, have given him a fresh perspective on American and global business and the interactions among the Americas, Europe, the Middle East and Asia.
Dr. Rapaille is a sought after lecturer on creativity, communication, cultural literacy, globalization and the reptilian brain. He has also lectured on culture codes such as China, India, Brazil and Russian.
BookingWhat our clients say
Having written more than seventeen books, taught at several universities and discovered codes for over half of the world’s Fortune 100 companies, he is a sought after lecturer on creativity, communication, cultural literacy, globalization and the reptilian mind.
He has also lectured on culture codes such as China, India, Brazil and Russian.
Kelly Brown
Marketing Director
Procter&Gamble
Francesco Ventisette
Sr. Director, Global Insights and Innovation
Pfizer Consumer Healthcare
Janet Johnson Smith
Founder, Director
O2Good
