Founder and CEO
Archetype Discoveries Worldwide
He is an internationally known expert in Archetypal Marketing, Creativity, and Innovation.
He has written 17 books. His most popular book, The Culture Code was #9 on the best-seller list of Business week.
He has discovered codes for over half of Forbes’ Fortune 100 companies.Learn more
Archetype Discoveries Worldwide has been successfully guiding its clients’ interests in Marketing, Advertising, Brand Positioning, and Product Development since 1976.
“Once you know the code, you understand why people do what they do, buy what they buy and how to best appeal to their reptilian needs.”
- Dr. Clotaire RapailleMore
We don’t believe what people say.
In contrast to traditional marketing research companies, ADW uses a unique blend of biology, cultural anthropology and psychology to discover the hidden cultural forces that pre- organize the way people behave towards a product, service or concept.Mission
Charlotte R. Otto
Global External Relations Officer
A cross cultural team.
ADW has offices, partners and affiliates in
Palm Beach, New York, Paris, Rio de Janeiro, Hong Kong, Istanbul, Seoul, St. Petersburg Warsaw and Luxembourg.
Our goal is to discover your customer's unarticulated needs and to create the best tools to resonate with their emotional unconscious.Find us
How cultures feel, act and buy. Decoding the unconscious minds of cultures, both business and social.
Dr. Rapaille is the host of the TV
series of 13 episodes, The Culture Code. Each
episode explores the depth of the collective
cultural unconscious through stereotypes and
cliches, but also through cultural archetypes,
unconscious codes, patterns and repetitive
structures. Why do American's like guns? Why
do the French like food, Germans process, and
why are the Japanese certain that they are the
chosen race? Are cultures changing? Or
pretending? Find out by watching the Culture
Businesses : For a consultation appointment of Dr. R. to gain his insight on your business culture send your inquiry using our contact form.
How cultures feel, act and buy.
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies.Get it